Benetton store in Rue Neuve
The design for the facade in Rue Neuve is the combination of two different interpretations. The first regards its physical location, its concrete surroundings; the second comes from a more general perception of the image of the Company in different countries.
The project includes a small number of clear formal themes, which are then assigned a concrete dimensions and position according to the specific conditions, appearing as precise architectural solutions that can be “shaped” in situations that differ in place, scale or specific restrictions.
Design team
Cino Zucchi Architetti
Design team CZA
Cino Zucchi,
Andrea Viganò,
Barbara Soro (Project Leader)
Omar Baldin, Omar de Ciuceis, Agnese Signorelli;
Diego Martinelli (graphic);
Filippo Carcano and Stefano Goffi (models);
Fabio Calciati (rendering)
Design team
Cino Zucchi Architetti
Design team CZA
Cino Zucchi,
Andrea Viganò,
Barbara Soro (Project Leader)
Omar Baldin, Omar de Ciuceis, Agnese Signorelli;
Diego Martinelli (graphic);
Filippo Carcano and Stefano Goffi (models);
Fabio Calciati (rendering)