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Aladina is the moka designed by Cino Zucchi for Lavazza, unveiled during the 2023 Milanese Design Week at Lavazza flagship store in Piazza San Fedele; forty years after the debut of the legendary Carmencita, it marks a new significant milestone for the brand.
Can an object constitute the daily background of our life and at the same time be loved for its inimitable character? This is Aladina’s aspiration: to achieve the obvious dimension of everyday objects and simultaneously, have the iconic strength of the great “classics” of design.
Inspired by the iconic world of the brand Lavazza and by the evolution of coffee makers, Aladina showcases a distinctive design where the truncated cone shape, reminiscent of tradition, has been divided into an hourglass profile with a double ring handle, adding softer and more elusive lines of the elongated oval of the lid and its curled handle.
Made from stainless steel, Aladina combines form and function seamlessly. With the capacity to brew up to 4 cups, its innovative patented filter ensures a more balanced extraction of coffee, elevating the coffee-drinking experience.
Beyond its functional excellence, Aladina embraces the delicate balance between tradition and innovation in a vibrant, pop-inspired manner. The packaging, characterized by a colorful and playful design, speaks a minimal and contemporary language without sacrificing cheerfulness, paying homage to Lavazza’s rich heritage.