Benetton store in Rue Neuve
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- LOCATION
- Belgium, Bruxelles
- STATUS
- Built
- YEAR
- 2008–2011
- CLIENT
- Benetton Group S.r.l.
- CATEGORY
- Retail
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The design for the facade in Rue Neuve, is the combination of two different interpretations. The first regards its physical location, its concrete surroundings; the second comes from a more general perception of the image of the company in different countries. The project include a small number of clear formal themes, which are then assigned a concrete dimensions and position according to the specific conditions, appearing as precise architectural solutions that can be “generalised” in situations that differ in place, scale and concrete ties.