Benetton store in Rue Neuve

caption

Full screen HD

LOCATION

Belgium, Bruxelles

STATUS

Built

YEAR

2008–2011

CLIENT

Benetton Group S.r.l.

CATEGORY

Retail

The design for the facade in Rue Neuve, is the combination of two different interpretations. The first regards its physical location, its concrete surroundings; the second comes from a more general perception of the image of the company in different countries. The project include a small number of clear formal themes, which are then assigned a concrete dimensions and position according to the specific conditions, appearing as precise architectural solutions that can be “generalised” in situations that differ in place, scale and concrete ties.

Credits

Design team

Cino Zucchi,
Andrea Viganò,
Barbara Soro (Project Leader)
Omar Baldin, Omar de Ciuceis, Agnese Signorelli;
Diego Martinelli (graphic);
Filippo Carcano and Stefano Goffi (models);
Fabio Calciati (rendering)

Design team

Almini Shoe Store

The boundless destination: the North Face retail experience

Benetton store in Rue Neuve

Credits

Design team

Design team

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