The boundless destination: the North Face retail experience
- California, San Leandro
- Closed competition
- The North Face Inc.
The competition required a new Prototype store to set international standards for the North Face brand, incorporating sustainable design principles in a retail environment that minimized environmental damage while promoting the regeneration of natural resources. Cino Zucchi Architetti together with the brand specialists Arnell collaborated to create four distinct solutions for a pilot store; Glacier, Canyon, Ridgeline and Trail. The designs encourage customers to experience the store, to explore as opposed to shop, creating an architecture of information which informs the customer of the North Face brand and products, inspiring sustainability and environmental awareness.