The boundless destination: the North Face retail experience

caption

Full screen HD

LOCATION

California, San Leandro

STATUS

Closed competition

YEAR

2009

CLIENT

The North Face Inc.

CATEGORY

Retail

The competition required a new Prototype store to set international standards for the North Face brand, incorporating sustainable design principles in a retail environment that minimized environmental damage while promoting the regeneration of natural resources. Cino Zucchi Architetti together with the brand specialists Arnell collaborated to create four distinct solutions for a pilot store; Glacier, Canyon, Ridgeline and Trail. The designs encourage customers to experience the store, to explore as opposed to shop, creating an architecture of information which informs the customer of the North Face brand and products, inspiring sustainability and environmental awareness.

Credits

Project

CZA Cino Zucchi Architetti, Peter Arnell

Project

CZA Cino Zucchi Architetti, Peter Arnell

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The boundless destination: the North Face retail experience

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